WELLS FARGO DIGITAL STYLE TOOLKIT
Wells Fargo was in need of a new brand experience for their website. The problem was that the site was built on four different platforms along the way, and therefore is not a cohesive experience for the user trying to purchase a loan. Because of the way its built on the backend the site was designed in silho's, making the site disjointed and the brand diluted. We needed to make it a continuous user experience. The brand was also in dire need of an update itself. Some news in the media had shed a negative light on the brand and we wanted to put a new face on Wells Fargo. We did lots of research and asked many customers how they felt about a site refresh. We asked them about updating the stagecoach, all the way down to how they felt about rounded red buttons. The outcome generated was a greater need to see Wells Fargo in a modern and more trusted view.
Design Direction/ Visual Design