PROJECTS
STUB HUB EMAILS
OVERVIEW
Email concepts guided by the new brand role out for customer relationship marketing (CRM)
ROLE
Associate Creative Director for eBay
This direction uses the broad spectrum of colors from the new brand, and takes advantage of image treatments to create a bold, poster-style look that is fun and exciting for users.
Key Directional Elements:
• Bold typography
• Multi color layouts
• Range of different image treatments
• Animation to create urgency
Email Direction 1 – "Bold Colors"
Email Direction 2– "Messaging Driven"
This direction uses more white space and dynamically inserted imagery. This creates a simple visual language that users can instantly identify and easily engage with.
Key Directional Elements:
• Monochromatic color
• Diagonal lines draws users to CTA
• Animated GIFs used sparingly
• Legibility and flexibility make these templates almost unbreakable and can accommodate any artist, event, or sport.