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Email concepts guided by the new brand role out for customer relationship marketing (CRM)



Associate Creative Director for eBay



Screen Shot 2018-09-19 at 11.49.35

This direction uses the broad spectrum of colors from the new brand, and takes advantage of image treatments to create a bold, poster-style look that is fun and exciting for users.


Key Directional Elements:

• Bold typography 

• Multi color layouts

• Range of different image treatments

• Animation to create urgency



Email Direction  1 – "Bold Colors"

Screen Shot 2018-09-19 at 11.51.19

Email Direction  2– "Messaging Driven"



This direction uses more white space and dynamically inserted imagery. This creates a simple visual language that users can instantly identify and easily engage with. 

Key Directional Elements:

• Monochromatic color

• Diagonal lines draws users to CTA

• Animated GIFs used sparingly

• Legibility and flexibility make these templates almost unbreakable and can accommodate any artist, event, or sport.



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